The guardian story - 23/11/2012

Magazine publisher Future is banking on a huge sales surge of e-editions of its titles thanks to an expected "tablet Christmas", as digital sales of titles such as T3 and Metal Hammer broke through the £6m mark this year.

Mark Wood, the chief executive of Future Publishing, said the company is already shifting $1m in gross revenues a month from sales of its 100 digital titles, and expects a huge surge this festive season as tablets are expected to sell in record numbers this Christmas. He said the growing market of tablet-style products from makers including Apple, Amazon, which has the Kindle Fire range, and the new Microsoft's Surface will make this a record Christmas for sales.

In my opinion it shows that publishers are now relying their targets to be more digital, and that newspapers are being taken over by technology. The sale rate for these tables are predicted to be high this christmas, as it's something everyone wants - it means the whole internet, social and news are in one tablet, which would interest anyone. 

http://www.guardian.co.uk/media/2012/nov/23/future-tablet-christmas-eeditions

Lord McAlpine - BBC & ITV scandel

Lord McAlpine - BBC & ITV scandal 

The former Conservative politician who was wrongly linked to a child sex abuse scandal as a result of a both 'newsnight' and ITV 'This morning'. Newsnight aled to the peer being mistakenly implicated in a paedophile ring that targeted children at a care home in Wrexham in north Wales.  On twitter he also was subjected to lurid online claims falsely linking him to sexual abuse at a north Wales care home which Schofield attempted to bring to the Prime Minister's attention live on This Morning earlier this month. After a couple of days the allegations made were completely false, as it was found out that the report BBC done was all in accurate. Now his solicitors are helping him sue This morning and the BBC over  the false information in which was published by these industries. Including all the tweeters which circulated these rumors to the public. 

In my opinion i believe that these big industries took a huge risk to publicize such information on their broadcasting network. They probably didn't investigate these allegation enough to find out the real truth about Lord McAlphine, and to do this without the right information could cause these industries a lot of money as it did. It also shows the impact the internet and social networking has on people opinions in this generation, as it's what controls the world now. More and more people rely on the information which is published on the internet, then the cliche quote 'Innocent, till prove and guilty'. 

http://www.thesun.co.uk/sol/homepage/news/4645566/lord-mcalpine-anger-bbc-newsnight.html- The sun 

http://www.dailymail.co.uk/news/article-2236867/Phillip-Schofield-ITV-pay-Lord-McAlpine-125k-damages-Tory-paedophile-list-blunder.html - Daily Mail 

Case study: Young people in London (19/11/12)

What Kind of representation of young Londoners can you find?
The representation that I can find from these different articles is that most of them have a negative perceptions of young youths in London. The London riot would have certainly caused this, so the newspaper would be showing this through their actions. The pictures which have been published are truly epic as they are pictures taking live from the scene when the riots were happening. Some of these picture could be a moral panic to the audience, and this is the reason why the newspapers chose these pictures as it shows the young people of London in a way no one has seen them before. 'Trouble in the hood' this is slang headline for any newspaper to be using, as hood is something which young teenagers would be calling their territory. Indicating that these 3 days of rioting, London was owned by the youths of London. The pictures which contrasted with this headline was various of pictures which were stereotypical black youth of London. They were all hooded up and their faces were covered, with fire behind them to show the destructions they have caused in London. This would be a terrible representation of the young Londoners as they are being shown to be ruthless, destructive and heartless human beings just by these pictures. Another quote which was said by the cops 'we'll find these thugs who organised the looting', the word 'thug' shows us that the cops are not impressed by the youth of London at all. This implies to the us that the youth of London have a bad reputation already with the youths in the city.

Can you link this to any media theory? 
- Uses and gratification theory - identify - The audience know people that were involved in the riots or known someone who went in prison because of this. Inform - It also informs the audience about the riots, as this is the biggest riots in the history of London. So people would be intrigued about the trust about what the youths of London would be doing in the city.
- Alvarado theory - Dangerous - The

Case study - Young people in London

1. What kind of representation can you find
- The majority of the people that committed the riots are young and mostly black people - This is shown in the news report in sky news
- This can be linked to the young black model that was jailed 'riot model faces jail' (moral panic), picture of the young black girl in one of her model pics to show how a success young black girl can even commit this crime.
- 'Mindless violence' with a picture of a young black boy covered up with a fire right behind, this connotes the evil and the ruthlessness of the young people.
-  

Post-colonialism: end of unit essay

Does the British media reflect the modern, multicultural nature of the British society?

In this century the world is surrounded by the media, and in Britain the media can have a massive impact on the society. Also the British media represents the multicultural background of Britain of this day in age, but is this all stereotypes or does it really reflect the modern society. 

Films are popular nowadays due to it's entertaining and escapism factors, which is linked to Blumler and Katz uses and gratification theory. One film which represents the teengers of this society, and how race is nothing to do with their bad behavior is 'Kidulthood'. This is a urban film showing the everyday life of a few teenagers in London. The main characters are three 'ganster' teenage character Jay, Mooney and Trive. These are two black and one white youths, which shows it challenges the media representation of the corrupted kids in London always being black. The film is located in a west London rough estate which shows many different types of origins live; black, white, middle east and Asians. This shows the viewers the multicultural backgrounds in London, and they mostly do live in a working class area. it shows how these young teenagers are going out of school just to have sex which shows how young girls in Britain are becoming pregnant by even the age of 13 which is a major moral panic. As parents who are watching the film could be seeing this, which could make them wary about their children if they would be doing this. In the last scene there was a huge clash between two character which ended in a fight. This represents the everyday life for these teenagers, and how violence always is happening. The two characters were black which links to Alvarado's theory of themes in racial representation, and in this it would be dangerous. Which is something that most people in England already see most teenage black people. Which is a negative stereotype as not all of them are dangerous and rough. But due to the news and urban films like this it could strengthen the view which people could have towards young black boys in Britain. 

In the summer 2012, it was a great year for London and sports as the Olympics were held here.The opening ceremony was predominantly seen as a success and a good representation of modern Britain with multicultural themes running through out the performance. however, some could argue that the whole ethnicity has to chase the same ethnicity could represent the fact that people might still believe in segregation. In this day in age anyone can date each other no matter what colour origin you are. So out of all race the boy was instructed to chase her which could offend the audience as they might feel that the English people have still not accepted them as their people as well. Another race and ethnicity is being represented is through the use of an nuclear family. An example of this is when the White mum comes out of the Cooper with a mixed race child. This connotes that diversity is still occurring in the world and that there is cultures mixing which represents the modern day Britain. There is black father which is shown as educated and family orientated, staying with the family helping them out. Which challenges the daily stereotype that black fathers run away from their family or they could be drug dealers etc. This sort of representation could be linked to Frantz and Fanon theory that the  black man is putting on a white mask to fit in. This could be that he could have dropped his whole cultural background has become this new man with a 'white mans mentality'. This could be a way of the Olympics showing the viewers that this is the way to become successful if you aren't British. It also reveals that this type of family was difficult to find in Britain, a stable and successful nuclear family which bring a negative stereotype again that a black man cant raise a family and be successful at the same which could offend many people.

Another example of multicultural representation in Britain is through a film called Yasmin which is about a young Pakistani girl in living in Britain. It shows how the girl is changing from a her muslim clothing with the head scarf to a whole different clothing; which includes tight jeans, a jumper showing the shape of her breast and her hair showing. These are all forbidden for a muslim women to be wearing to be wearing this, it could be linked to Frantz and Fanon theory that she's trying to put on the white mask. As she wants to fit in the community when she's working so people don't treat her differently due to her believes. Even though she's went through that trouble to change her appearance, it don't change the fact that she's Pakistani. When she went into the pub, the locals looked at her different like she didn't belong there. This is where the theorist Edward Said is involved, as those people see her as different as she's from a country in th east which people have a negative view against. This view is dangerous as she's from a country which has been suspected of many terrorists attacks, which is stereotypical of them. This film shows how living in Britain is a struggle for the different multicultural people, as not everyone has accepted the right the people have to live in Britain. So other culture try their best to fit in this society, but however they try there will always be people that have this clash against the east. Which just shows that people's cultures will follow them however hard they try to change this, as they try fight to fit in the western society. 

Overall the media does represent the modern, multicultural nature of the british society in their films mostly so the public can identify themselves which can be linked to the uses and gratification theory . If the representation of the society in film or media was fails then people wouldn't have no interest watching this as it wouldn't have no relation to the society they live in. Some of these representation might be stereotypical in some ways but this is just how the British media of this generation are. 

Feminism: end of essay

To what extent do you agree with Judith Butler's theory that gender roles are socially constructed? Use examples from the media in your response.

Gender roles for decades have been argued to either biologically constructed or socially constructed. In this essay I will be analyzing Judith Butler theory that gender roles are socially constructed through society and their surroundings. This means that their performance and the way they the gender roles act are all the same for males and females .  Some may argue that gender is socially constructed due to how society interprets colors  toys, primary socialization and biologically. However, some may argue that it depends on the persons own performance, this may be affect their feminism and masculinity through the media which could push them even more to become gender socialized. 

On some levels I do agree with the feminist Judith Butler due to the traditional ways of parenting children. From a young age genders of kids are socially divided by the way they dress, which is a major factor of gender roles. Male children are bought clothes which are male colors e.g blue, black, grey etc. Girls are also constructed to wear pink, purple and all these 'girl colors  which is to show/inform that they have a female child which links to the uses and gratification theory of informing the public. This would also be linked to their lifestyle; the decorations in their rooms, the toys they are bought and the places they might be taken to. The decoration in their room would be representing what their genders enjoy and should be watching. For example; a girl would be having a bright pink color to represent the innocence and her cuteness  with a posters of a mermaid and barbie. This would mentally effect her in a long term as this might reflect her personality when she grows up. The posters of the mermaid or barbie, would be showing the girls what type of shows they should be watching, instead of wrestling as this might have an impact on her when she grows up to be a taught and fighting women. The boys would be the opposite as they would be given toys like power rangers; as these are more manly as everyone wants a strong minded man physically and mentally. All these different decision made for the children when their young would in some ways construct the kid to grow up to act like the socially constructed genders of this society. e.g. as the Boys would be buying jeans and t-shirt when they grow up instead of buying very tight jeans which have been socially constructed for women to wear.

Another way gender is socially constructed is the roles and activities males and females are doing. When kids are growing up around the ages of 8-9, the parents would feel that it's time they are shown different things those genders do. For example, males are taken to football matches or to a football team at a young age as this is what they do at these ages. By constructing what sport they play at early age it means that they can enjoy this more and more while they are growing up. This means that they don't go into other activities which are constructed for women e.g. ballet and netball. Females on the other hand some families more which are the traditional families from the eastern countries  They would teach them about the roles of a female at a young age, which is to cook, clean and take care of some of the younger children. By doing this they are socially constructed to learn their roles when they grow up to have children and more or less become a housewife. This method could be argued as now more and more women are leaving these roles behind and are becoming more stronger in the working world. As now the harsh views on women not being not as strong minded and independent has changed for the better of women.

Another way gender roles are constructed is through the Hollywood movie industry which has a huge audience affect on the whole world.  One example is in the film 'Sweet home Alabama' , which is a romantic film. These romantic have always the same Todorov narrative theory; everything is normal and the two characters meet each other, everything is going, something goes wrong, then the man has to get her back. This time in this film it subverts the last part, as it's the female chasing after the man, which finally shows the world it isn't just the mans job to be chasing after the girl like mindless lovers. The film also shows the different things a male should be doing, with a young boy around 5 in love with a girl. He's twice told her what to do, so that she wouldn't get hurt which shows the protectiveness of a male breed already inside this young little boy. He's much taller then the girl which shows the general society now, as you hardly would see a taller girl going out with a shorter man. This overall is showing the stereotypical brave and protective man, with the innocent defend less women which needs a man to survive even at that age maybe.